Traffic split percentages do not match expected ratio in small windows.
Where to Check in PassiveWP
WordPress Admin -> PassiveWP -> Branded Links -> My Links
Step-by-Step Fix Walkthrough
Fix Step 1: Run test longer for statistically meaningful data.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this Open WordPress Admin→PassiveWP→Branded Links→My Links, click the test/validate action in that screen, and wait for the result notice before continuing.
Confirm Private-window click tests should route correctly and keep required attribution params.
Fix Step 2: Confirm other rules are not pre-filtering traffic.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Confirm other rules are not pre-filtering traffic.", apply one change, click Save/Run, then reload once to confirm it stuck.
Confirm Private-window click tests should route correctly and keep required attribution params.
Fix Step 3: Keep split percentages simple during testing.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this Open WordPress Admin→PassiveWP→Branded Links→My Links, click the test/validate action in that screen, and wait for the result notice before continuing.
Confirm Private-window click tests should route correctly and keep required attribution params.
Fix Step 4: Analyze by segment (country/device/source) before concluding imbalance.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Analyze by segment (country/device/source) before concluding imbalance.", apply one change, click Save/Run, then reload once to confirm it stuck.
Confirm Private-window click tests should route correctly and keep required attribution params.
Most Common Causes
- Sample size too small for stable distribution.
- Traffic source bias or geo/device rules overriding split.
- Recent config changes resetting expected patterns.
How to Prevent It Next Time
- Set minimum sample thresholds before declaring winners.
- Avoid changing rules mid-test.
- Document test start/end and assumptions.
When to Contact Support
- You completed every fix step and still get the same error.
- The issue impacts revenue-critical pages or high-volume campaigns.
- You can share timestamps, affected link/product IDs, and screenshots of the exact error state.
