Clicks register, but no conversions are recorded.
Where to Check in PassiveWP
WordPress Admin -> PassiveWP -> Branded Links -> My Links
Step-by-Step Fix Walkthrough
Fix Step 1: Verify click ID parameter is attached on outgoing clicks.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In "Compliance & Forwarding", choose Forwarding Mode (None/All/Allowlist), save, then test URL params in private browsing.
Confirm Private-window click tests should route correctly and keep required attribution params.
Fix Step 2: Regenerate and reapply trackback token in network settings.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In "Attribution & Conversion", set Click ID param, copy Trackback Webhook URL, configure network postback, then run one test conversion.
Confirm Private-window click tests should route correctly and keep required attribution params.
Fix Step 3: Run a controlled test conversion with known click ID.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In "Attribution & Conversion", set Click ID param, copy Trackback Webhook URL, configure network postback, then run one test conversion.
Confirm Private-window click tests should route correctly and keep required attribution params.
Fix Step 4: Check queued retries if network callback is delayed.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Check queued retries if network callback is delayed.", apply one change, click Save/Run, then reload once to confirm it stuck.
Confirm Private-window click tests should route correctly and keep required attribution params.
Most Common Causes
- Missing or mismatched click ID in postback flow.
- Trackback token incorrect or expired.
- Affiliate network postback template misconfigured.
How to Prevent It Next Time
- Test conversion pipeline after any network template edit.
- Keep one known-good postback template backup.
- Review conversion dedupe behavior for repeated events.
When to Contact Support
- You completed every fix step and still get the same error.
- The issue impacts revenue-critical pages or high-volume campaigns.
- You can share timestamps, affected link/product IDs, and screenshots of the exact error state.
