Campaign parameters do not reach destination URLs.
Where to Check in PassiveWP
WordPress Admin -> PassiveWP -> Branded Links -> My Links
Step-by-Step Fix Walkthrough
Fix Step 1: Set forwarding mode to All or Allowlist as required.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In "Compliance & Forwarding", choose Forwarding Mode (None/All/Allowlist), save, then test URL params in private browsing.
Confirm Private-window click tests should route correctly and keep required attribution params.
Fix Step 2: Add all required campaign parameters to allowlist.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In "Compliance & Forwarding", choose Forwarding Mode (None/All/Allowlist), save, then test URL params in private browsing.
Confirm Private-window click tests should route correctly and keep required attribution params.
Fix Step 3: Run test clicks and inspect final destination URLs.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this Open WordPress Admin→PassiveWP→Branded Links→My Links, click the test/validate action in that screen, and wait for the result notice before continuing.
Confirm Private-window click tests should route correctly and keep required attribution params.
Fix Step 4: Coordinate with destination platform if parameters are stripped downstream.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In "Compliance & Forwarding", choose Forwarding Mode (None/All/Allowlist), save, then test URL params in private browsing.
Confirm Private-window click tests should route correctly and keep required attribution params.
Most Common Causes
- Forwarding mode set to None when passthrough is needed.
- Allowlist missing required parameters.
- Destination service stripping unknown params.
How to Prevent It Next Time
- Keep one standard UTM schema for campaigns.
- QA each traffic source before scaling spend.
- Log expected params in campaign briefs.
When to Contact Support
- You completed every fix step and still get the same error.
- The issue impacts revenue-critical pages or high-volume campaigns.
- You can share timestamps, affected link/product IDs, and screenshots of the exact error state.
