New link cannot be saved because slug/path is invalid.

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Where to Check in PassiveWP

WordPress Admin -> PassiveWP -> Branded Links -> My Links

Step-by-Step Fix Walkthrough

Fix Step 1: Use lowercase letters, numbers, and hyphens only.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Use lowercase letters, numbers, and hyphens only.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Fix Step 2: Avoid paths similar to wp-admin, wp-json, login, and other system routes.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Avoid paths similar to wp-admin, wp-json, login, and other system routes.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Fix Step 3: Choose a unique campaign-specific slug and retry.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In Basics, set "Branded URL" with a unique lowercase slug (no query/hash), then continue when validation passes.

Confirm Private-window click tests should route correctly and keep required attribution params.

Fix Step 4: Adopt a consistent naming convention to avoid collisions.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Adopt a consistent naming convention to avoid collisions.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Most Common Causes

• Slug conflicts with reserved WordPress paths.
• Slug contains unsupported characters or query/hash fragments.
• Slug already exists in another link.

How to Prevent It Next Time

• Keep a campaign slug registry.
• Use structured naming per channel/date/topic.
• Reserve short premium slugs for evergreen campaigns.

When to Contact Support

• You completed every fix step and still get the same error.
• The issue impacts revenue-critical pages or high-volume campaigns.
• You can share timestamps, affected link/product IDs, and screenshots of the exact error state.