A valid trackback URL and token setup is essential for conversion visibility and ROI analysis.
When to Use This Guide
Use this when you want cleaner tracking, safer redirects, better routing, or stronger conversion attribution.
Before You Start
- You are logged into WordPress with an Administrator account.
- You can open PassiveWP -> My Links.
- You have final destination URLs ready before creating redirects.
Exact Menu Path
WordPress Admin -> PassiveWP -> Branded Links -> My Links
Step-by-Step Walkthrough
Step 1: Generate trackback URL/token from the link conversion settings.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In "Attribution & Conversion", set Click ID param, copy Trackback Webhook URL, configure network postback, then run one test conversion.
Confirm Private-window click tests should route correctly and keep required attribution params.
Step 2: Paste values into your affiliate network postback configuration.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In "Attribution & Conversion", set Click ID param, copy Trackback Webhook URL, configure network postback, then run one test conversion.
Confirm Private-window click tests should route correctly and keep required attribution params.
Step 3: Send a test conversion from the network if available.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this Open WordPress Admin→PassiveWP→Branded Links→My Links, click the test/validate action in that screen, and wait for the result notice before continuing.
Confirm Private-window click tests should route correctly and keep required attribution params.
Step 4: Check conversion data in PassiveWP analytics.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this From My Links, open link actions→View Analytics, set date range, and compare clicks vs conversions before editing rules.
Confirm Private-window click tests should route correctly and keep required attribution params.
Step 5: Store token details securely for future maintenance.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this Use WordPress Admin→PassiveWP→Branded Links→My Links to run generation for one item first, review the output manually, then continue with the remaining items.
Confirm Private-window click tests should route correctly and keep required attribution params.
Quick Troubleshooting Checks
- Validate branded slug and destination URL before saving.
- Test one click with fresh query params in an incognito window.
- Check forwarding mode and click-ID settings if attribution is missing.
Common Mistakes to Avoid
- Using unclear slugs that make campaign reporting difficult.
- Turning on aggressive filters before baseline traffic data exists.
- Forgetting to set a fallback destination for rule-based routing.
Success Checklist
- Slug is readable and campaign-specific.
- Click tracking and attribution settings are confirmed.
- Test clicks from mobile and desktop hit the right destination.
Pro Tips for Affiliate Marketers
- Use one naming pattern for all campaigns.
- Run weekly fraud and quality checks on top links.
- Keep redirects flexible by preferring temporary redirects unless policy requires otherwise.
If You Get Stuck
Open the matching troubleshooting article in this help center and repeat one step at a time instead of changing multiple settings at once.
