Device routing can lift conversion when landing pages perform differently on mobile versus desktop.
When to Use This Guide
Use this when you want cleaner tracking, safer redirects, better routing, or stronger conversion attribution.
Before You Start
- You are logged into WordPress with an Administrator account.
- You can open PassiveWP -> My Links.
- You have final destination URLs ready before creating redirects.
Exact Menu Path
WordPress Admin -> PassiveWP -> Branded Links -> My Links
Step-by-Step Walkthrough
Step 1: Create separate destinations optimized for mobile and desktop.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this Open PassiveWP→Branded Links→Add New Link and complete: Basics, Compliance & Forwarding, Smart Routing, Attribution & Conversion, then Review & Save.
Confirm Private-window click tests should route correctly and keep required attribution params.
Step 2: Set device rules in your branded link configuration.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Set device rules in your branded link configuration.", apply one change, click Save/Run, then reload once to confirm it stuck.
Confirm Private-window click tests should route correctly and keep required attribution params.
Step 3: Test both device paths manually.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this Open WordPress Admin→PassiveWP→Branded Links→My Links, click the test/validate action in that screen, and wait for the result notice before continuing.
Confirm Private-window click tests should route correctly and keep required attribution params.
Step 4: Track conversion differences and keep the better performer as default.
Go here WordPress Admin→PassiveWP→Branded Links→My Links
Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Track conversion differences and keep the better performer as default.", apply one change, click Save/Run, then reload once to confirm it stuck.
Confirm Private-window click tests should route correctly and keep required attribution params.
Quick Troubleshooting Checks
- Validate branded slug and destination URL before saving.
- Test one click with fresh query params in an incognito window.
- Check forwarding mode and click-ID settings if attribution is missing.
Common Mistakes to Avoid
- Using unclear slugs that make campaign reporting difficult.
- Turning on aggressive filters before baseline traffic data exists.
- Forgetting to set a fallback destination for rule-based routing.
Success Checklist
- Slug is readable and campaign-specific.
- Click tracking and attribution settings are confirmed.
- Test clicks from mobile and desktop hit the right destination.
Pro Tips for Affiliate Marketers
- Use one naming pattern for all campaigns.
- Run weekly fraud and quality checks on top links.
- Keep redirects flexible by preferring temporary redirects unless policy requires otherwise.
If You Get Stuck
Open the matching troubleshooting article in this help center and repeat one step at a time instead of changing multiple settings at once.
