Correct forwarding mode keeps attribution intact while reducing parameter abuse.

When to Use This Guide

Use this when you want cleaner tracking, safer redirects, better routing, or stronger conversion attribution.

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Before You Start

• You are logged into WordPress with an Administrator account.
• You can open PassiveWP -> My Links.
• You have final destination URLs ready before creating redirects.

Exact Menu Path

WordPress Admin -> PassiveWP -> Branded Links -> My Links

Step-by-Step Walkthrough

Step 1: Use None for strict clean links with no parameter forwarding.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In "Compliance & Forwarding", choose Forwarding Mode (None/All/Allowlist), save, then test URL params in private browsing.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 2: Use All only when downstream systems require full passthrough.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Use All only when downstream systems require full passthrough.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 3: Use Allowlist for balanced control and safer attribution.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Use Allowlist for balanced control and safer attribution.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 4: Validate campaign parameters after each mode change.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In "Compliance & Forwarding", choose Forwarding Mode (None/All/Allowlist), save, then test URL params in private browsing.

Confirm Private-window click tests should route correctly and keep required attribution params.

Quick Troubleshooting Checks

• Validate branded slug and destination URL before saving.
• Test one click with fresh query params in an incognito window.
• Check forwarding mode and click-ID settings if attribution is missing.

Common Mistakes to Avoid

• Using unclear slugs that make campaign reporting difficult.
• Turning on aggressive filters before baseline traffic data exists.
• Forgetting to set a fallback destination for rule-based routing.

Success Checklist

• Slug is readable and campaign-specific.
• Click tracking and attribution settings are confirmed.
• Test clicks from mobile and desktop hit the right destination.

Pro Tips for Affiliate Marketers

• Use one naming pattern for all campaigns.
• Run weekly fraud and quality checks on top links.
• Keep redirects flexible by preferring temporary redirects unless policy requires otherwise.

If You Get Stuck

Open the matching troubleshooting article in this help center and repeat one step at a time instead of changing multiple settings at once.