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Fraud Controls for Links: Bot Filtering and Velocity Thresholds

Step-by-step help for branded links / tracking, including where to click, what to change, and how to confirm it worked.

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Fraud Controls for Links: Bot Filtering and Velocity Thresholds

Branded Links / Tracking

How this article is organized
Go hereUse the route chips to see the exact menu path before you click.
Do thisFollow the action callout to make the change without extra guesswork.
ConfirmUse the verification cue to make sure the fix actually worked.

Fraud controls help keep analytics trustworthy so optimization decisions are based on real users.

When to Use This Guide

Use this when you want cleaner tracking, safer redirects, better routing, or stronger conversion attribution.


Before You Start

  • You are logged into WordPress with an Administrator account.
  • You can open PassiveWP -> My Links.
  • You have final destination URLs ready before creating redirects.

Exact Menu Path

WordPress Admin -> PassiveWP -> Branded Links -> My Links

Step-by-Step Walkthrough

Step 1: Start with default bot filtering enabled.

Go here WordPress AdminPassiveWPBranded LinksMy Links

Do this In WordPress AdminPassiveWPBranded LinksMy Links, do this in order: open the relevant panel, find the control related to "Start with default bot filtering enabled.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 2: Set a moderate velocity threshold and observe data for one week.

Go here WordPress AdminPassiveWPBranded LinksMy Links

Do this In WordPress AdminPassiveWPBranded LinksMy Links, do this in order: open the relevant panel, find the control related to "Set a moderate velocity threshold and observe data for one week.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 3: Review flagged activity before switching to stricter actions.

Go here WordPress AdminPassiveWPBranded LinksMy Links

Do this In WordPress AdminPassiveWPBranded LinksMy Links, do this in order: open the relevant panel, find the control related to "Review flagged activity before switching to stricter actions.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 4: Tune thresholds based on your actual traffic patterns.

Go here WordPress AdminPassiveWPBranded LinksMy Links

Do this In WordPress AdminPassiveWPBranded LinksMy Links, do this in order: open the relevant panel, find the control related to "Tune thresholds based on your actual traffic patterns.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Quick Troubleshooting Checks

  • Validate branded slug and destination URL before saving.
  • Test one click with fresh query params in an incognito window.
  • Check forwarding mode and click-ID settings if attribution is missing.

Common Mistakes to Avoid

  • Using unclear slugs that make campaign reporting difficult.
  • Turning on aggressive filters before baseline traffic data exists.
  • Forgetting to set a fallback destination for rule-based routing.

Success Checklist

  • Slug is readable and campaign-specific.
  • Click tracking and attribution settings are confirmed.
  • Test clicks from mobile and desktop hit the right destination.

Pro Tips for Affiliate Marketers

  • Use one naming pattern for all campaigns.
  • Run weekly fraud and quality checks on top links.
  • Keep redirects flexible by preferring temporary redirects unless policy requires otherwise.

If You Get Stuck

Open the matching troubleshooting article in this help center and repeat one step at a time instead of changing multiple settings at once.

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