Split routing lets you compare offers without editing every page where the link appears.

When to Use This Guide

Use this when you want cleaner tracking, safer redirects, better routing, or stronger conversion attribution.

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Before You Start

• You are logged into WordPress with an Administrator account.
• You can open PassiveWP -> My Links.
• You have final destination URLs ready before creating redirects.

Exact Menu Path

WordPress Admin -> PassiveWP -> Branded Links -> My Links

Step-by-Step Walkthrough

Step 1: Create two destinations with one clear variable difference.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this Open PassiveWP→Branded Links→Add New Link and complete: Basics, Compliance & Forwarding, Smart Routing, Attribution & Conversion, then Review & Save.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 2: Set split percentages and start with balanced traffic.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Set split percentages and start with balanced traffic.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 3: Run long enough to gather meaningful data.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Run long enough to gather meaningful data.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 4: Promote winner and archive losing branch.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Promote winner and archive losing branch.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 5: Log test notes for future campaigns.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this Open WordPress Admin→PassiveWP→Branded Links→My Links, click the test/validate action in that screen, and wait for the result notice before continuing.

Confirm Private-window click tests should route correctly and keep required attribution params.

Quick Troubleshooting Checks

• Validate branded slug and destination URL before saving.
• Test one click with fresh query params in an incognito window.
• Check forwarding mode and click-ID settings if attribution is missing.

Common Mistakes to Avoid

• Using unclear slugs that make campaign reporting difficult.
• Turning on aggressive filters before baseline traffic data exists.
• Forgetting to set a fallback destination for rule-based routing.

Success Checklist

• Slug is readable and campaign-specific.
• Click tracking and attribution settings are confirmed.
• Test clicks from mobile and desktop hit the right destination.

Pro Tips for Affiliate Marketers

• Use one naming pattern for all campaigns.
• Run weekly fraud and quality checks on top links.
• Keep redirects flexible by preferring temporary redirects unless policy requires otherwise.

If You Get Stuck

Open the matching troubleshooting article in this help center and repeat one step at a time instead of changing multiple settings at once.