Consistent naming is the difference between clean reporting and campaign chaos.

When to Use This Guide

Use this when you want cleaner tracking, safer redirects, better routing, or stronger conversion attribution.

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Before You Start

• You are logged into WordPress with an Administrator account.
• You can open PassiveWP -> My Links.
• You have final destination URLs ready before creating redirects.

Exact Menu Path

WordPress Admin -> PassiveWP -> Branded Links -> My Links

Step-by-Step Walkthrough

Step 1: Use a pattern like category-offer-channel-season.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Use a pattern like category-offer-channel-season.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 2: Keep slugs short, lowercase, and readable.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In Basics, set "Branded URL" with a unique lowercase slug (no query/hash), then continue when validation passes.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 3: Avoid special characters and ambiguous abbreviations.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Avoid special characters and ambiguous abbreviations.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Step 4: Document your naming standard for your team.

Go here WordPress Admin→PassiveWP→Branded Links→My Links

Do this In WordPress Admin→PassiveWP→Branded Links→My Links, do this in order: open the relevant panel, find the control related to "Document your naming standard for your team.", apply one change, click Save/Run, then reload once to confirm it stuck.

Confirm Private-window click tests should route correctly and keep required attribution params.

Quick Troubleshooting Checks

• Validate branded slug and destination URL before saving.
• Test one click with fresh query params in an incognito window.
• Check forwarding mode and click-ID settings if attribution is missing.

Common Mistakes to Avoid

• Using unclear slugs that make campaign reporting difficult.
• Turning on aggressive filters before baseline traffic data exists.
• Forgetting to set a fallback destination for rule-based routing.

Success Checklist

• Slug is readable and campaign-specific.
• Click tracking and attribution settings are confirmed.
• Test clicks from mobile and desktop hit the right destination.

Pro Tips for Affiliate Marketers

• Use one naming pattern for all campaigns.
• Run weekly fraud and quality checks on top links.
• Keep redirects flexible by preferring temporary redirects unless policy requires otherwise.

If You Get Stuck

Open the matching troubleshooting article in this help center and repeat one step at a time instead of changing multiple settings at once.